MITRAVAANI
- Amongst the many lessons the pandemic is teaching us, a major one is “false information is worse than no information". In the midst of the chaos of May 2020, we discovered first-hand how the spread of wrong information amongst the uneducated and remote rural communities we work with was leading to unnecessary panic, fear and anxiety. In a bid to curb this, Mitravaani was born.
- Mitravaani is our 24/7 community cellphone radio service that provides credible and reliable information and news to digitally challenged communities. Along with our technology and service partner Gram Vaani, we offer this Telegu service totally free of cost to users, mainly targeting those who do not own smartphones and therefore have limited access to authentic information.
- Mitravaani works on a IVRS platform and was launched on June 5th, 2020, our first anniversary, to spread credible Covid-related news, authentic healthcare tips and counselling. It has gradually expanded to connect under-privileged patients to volunteer doctors for quality Telehealthcare and answer genuine health-related queries. It also provides several other community betterment services like improvement of spoken English, broadcasting relevant local news and narration of inspiring real-life stories and value-based stories for children.
- Villagers can also use it as a community media platform to express their views on various social issues, present any complaints they may have with public services. The process effectively translates into a voice-based discussion forum for the community, where people can share and discuss different topics with each other through voice recordings. This medium supporting local production and consumption of content is called community media, a voice-based media for local communities. The service has a much broader scope to reach out to the under-served section of the society.
- This service holds ample potential to address various other pertinent issues faced by impoverished communities. It can be used as a community media platform for rural folk to express their views on social issues and complaints about public services. Plans are also in motion to expand and use Mitravaani as an outreach medium for other domains such as skill development awareness and farmer awareness, in under-served sections of society.
How Mitravaani Works
- Give a missed call to our number – 9278707369.
- Receive a call back from us within a few seconds.
- You will be led to an automated menu from which you can select the number to take you to the desired service.
- There are no charges to be paid by the caller.
- It’s as simple as that!
Mitravaani’s Outreach till October 2021
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Key Highlights of Mitravaani, our IVR based Cellphone Radio [June 2020 to November 2022]
- 278+ audio content clips broadcasted on COVID/HealthCare awareness including prevention, protection, misconceptions, myths, self/family care, etc.
- 23179 outbound calls.
- 7776+ inbound queries/interactions and feedback.
- From March 2022 to November 2022, we supported Decodis Company, a social research organisation, in a research to understand the usage of apps by the rural sector. On a later stage, this will help us guide rural people to understand the importance of cyber security and misuse of private data.